ASAnaaya Shah
SOCIAL MEDIA MARKETING PUBLIC RELATIONS
United States • Creator • Brand partnerships

Currently: deep in a matcha phase and a campaign for a brand I genuinely love.

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Anaaya Shah lifestyle portrait
ANAAYA SHAH © 2026
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Brand Partnerships • UGC Creation • Social Strategy • Content Direction • PR Writing • Campaign Analytics • Brand Partnerships • UGC Creation • Social Strategy • Content Direction • PR Writing • Campaign Analytics • Brand Partnerships • UGC Creation • Social Strategy • Content Direction • PR Writing • Campaign Analytics •
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WHO I AM

I think good marketing should feel like a conversation you didn't know you needed.

I'm Anaaya. I grew up in a world where getting ready wasn't really an option — where makeup, fashion, and just being expressive felt like things you had to earn permission for. So when I finally found my way to all of it, I didn't take it lightly. Getting ready became the thing I look forward to most. It's where I feel most like myself — and most like an artist. I care about beauty and aesthetics the way some people care about data — deeply, personally, with receipts. I also happen to have the data.

content that earns the scroll brands that have a point of view wellness as a creative practice

02 — Disciplines

Three lanes. One strategy.

Social media, marketing, and PR each get their own proof, visuals, and results.

Marketing

Campaigns that convert.

  • Brand partnerships and creator strategy
  • Lifecycle, GTM, and ABM support
  • KPIs, funnels, and audience response
30+ leads/mo

PR

Media-ready storytelling.

  • Press releases and media kits
  • Media lists and pitch angles
  • Stakeholder interviews and earned media
8 placements
  • Optimized healthtech social and digital content with GA4 KPI tracking, increasing engagement by 15% in 3 months.
  • Supported content calendar planning, campaign messaging, and cross-channel execution for a healthcare SaaS brand.
  • Tracked platform analytics and engagement trends to improve social content strategy.
  • Managed relationships with 20+ student organizations and campus partners, increasing recurring orders by 25%.
  • Built CRM-style follow-up workflows and generated 30+ qualified leads per month.
  • Delivered custom partnership presentations that supported a 35% conversion and close rate.
  • Produced and edited 50+ short-form assets across Instagram, TikTok, and YouTube.
  • Managed scripting, editing, publishing, community engagement, and performance tracking.
  • Collaborated with Sol de Janeiro, JW PEI, and Medix 5.5 on sponsored creator campaigns.
  • Developed multi-platform campaigns that improved digital engagement rates by 15-20%.
  • Designed branded campaign visuals and content calendar concepts using Adobe Creative Suite.
  • Drafted 10+ press releases and media materials supporting PR and outreach initiatives.
  • Created internal communications that boosted email open rates by 14% across 5,000+ stakeholders.
  • Analyzed communication KPIs and audience feedback, driving a 12% lift in click-through rates.
  • Conducted 15+ stakeholder interviews and turned findings into audience-centered narratives.
  • Executed 3 PR campaigns with audience targeting, messaging development, and strategic content planning.
  • Analyzed 2,500+ local consumers to support audience segmentation and campaign recommendations.
  • Built media lists of 40+ outlets and supported outreach that secured 8 earned media placements.

04 — Social & Creator Work

Platform-native content.

Reels, TikToks, and long-form — built for the feed, not just the brief.

05 — Marketing

Campaign thinking.

Brand strategy, product marketing, creator partnerships, and audience-led campaign analysis.

Product Marketing

Rhode
Summer Kit

Bundle strategy, customization, scarcity, community, and full-funnel launch thinking.

View Case Study ↗
Brand Strategy

Lululemon
vs Alo

Performance-led positioning versus culture-led aspiration in premium activewear.

View Case Study ↗
Creative Direction

Beauty
Mockups

One supporting creative direction sample — visual identity and campaign aesthetic.

View Case Study ↗

06 — Public Relations

Writing, pitching, media relations.

PR work stays PR: media-ready documents, outreach strategy, background context, and audience messaging.

Infographic

Birck Boilermaker
Golf Complex

Visual media asset translating facility details into a scannable public-facing brief.

Open Document ↗
Backgrounder

Media
Backgrounder

Context, facts, and brand details structured for journalist research and outreach.

Open Document ↗
Pitch

Media
Pitch

Story angle and journalist-ready outreach sample for earned media visibility.

Open Document ↗
Media List

Targeted Media
Research

Outlet and contact research built for organized, strategic pitching workflow.

Open Document ↗
07

Process

The process.

A cinematic workflow for turning brand goals into content, campaigns, and press-ready materials.

01

Discovery

Clarify audience, platform, brand goal, and the behavior the campaign needs to shift.

02

Direction

Build the hook, brief, content plan, press angle, and visual direction before production.

03

Delivery

Produce, publish, measure, and translate performance into next-step recommendations.

08 — Services

What I Offer

Built around the three disciplines recruiters are evaluating: social media, marketing, and PR.

Social media strategy + content calendars

Social

Short-form video, UGC, and creator editing

Social

Brand campaigns, partnerships, and audience insights

Marketing

GTM support, KPI tracking, and funnel reporting

Marketing

Press releases, media pitches, and media kits

PR

Media lists, stakeholder interviews, and earned media tracking

PR

09 — What I'm Drawn To

The stuff that lives rent-free in my head.

A compact visual board for the content lanes I study, save, and build around.

Makeup and beauty
Makeup tutorialsBeauty routines, product pairings, before-and-after hooks.
Gym and wellness
Gym + wellnessRoutines, rituals, self-improvement, and lifestyle pacing.
Fashion and editorial
Fashion trendsOutfit formulas, mood boards, styling cues, and culture signals.
Mindset and manifestation
Mindset & manifestationVisualization, intention-setting, and living like it's already yours.

10 — Proof Notes

Recognition

No fake client quotes. Just real signals from the work, awards, and certifications.

“Brian Lamb School of Communication’s Gold Carpet Awards — Best Short Form Video.”
Award
“Muck Rack Essentials certified: media relations, journalist research, pitching, and PR workflow fundamentals.”
Certification
“Published editorial writing sample with Her Campus Purdue.”
Writing

Contact

LET'S
WORK.

Ready to create something extraordinary?

Email Anaaya View Instagram TikTok YouTube